The American Dream - 1344 Words

Is the American Dream Still Alive? Being equal means that all Americans have the opportunity to succeed, it doesnt mean that all Americans have the same things. Some people will work much harder to succeed, those people have more than people who dont want to work to succeed. The American Dream is that every United States citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, initiative, and happiness. But many wonder if it is still alive today. Many studies have proven that the American dream is still alive today. The American Dream still exists because the unemployment ratio has decreased , the salary for the jobs has increased, and people of America have freedom. The American†¦show more content†¦As he grew up and made a career, he took the same success that got him through his early years, and applied it to his career. Miglani said, â€Å"Some years were better than others but I grew in my career and felt happy in my life.[...] Somewhere along the way, I felt as though I was let down by that formula for life. Work hard and do everything right wasnt working for me.† (Miglani). As Miglani continued to work hard, be nice to people and do everything right, he sometimes felt that that wasnt enough. Some days for him were harder than others, but he kept pushing through it. He never wanted to disappoint anyone in his family so he kept doing what he does best with the way he does it because he needed the money. Although, many citizens of American believe that American Dream no longer exists because many immigrants have traveled from Central America and took many of the Americans jobs. What the American citizens dont realize are that there is more job opportunities as the population increases. Along with the unemployment rate decreasing, the salary rate has increased. A salary is a fixed regular payment, typically paid on a monthly or biweekly basis, but often expressed as an annual sum, made by an employer to an employee. A salary is based on the minimum wage of the state a person works in. A minimum wage is the lowest remuneration that employers can legally pay their workers. The minimum wage in the United States is $7.25 per hour,Show MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Analysis Of Demagoguery And Fallacies Essay - 1493 Words

Esteban Rodriguez Professor Brent Program English 116 October 8, 2016 â€Å"Demagoguery and Fallacies† In all speeches, we used different types of demagoguery to make our statements more appealing to our audience. Patricia Roberts-Miller studied the principles of demagoguery and how they appeal to the public to make appropriate decisions. Patricia Roberts also state that the most that information, the less likely the public will make appropriate decisions, with this information we can conclude how they can be used to appeal to the people. in different topics we use different demagoguery or fallacies to divide people into two different groups; the ingroup and outgroup. The ingroup is viewed as the good and correct group while the outgroup is viewed as wrong and bad. Demagoguery occurs mostly in times of political and economic crisis. In the speech of George Wallace on the topic of segregation and Donald Trump s speech on the topic of immigration are perfect examples of the use of demagoguery. I will analyse the use of demagoguery and fallacies; s uch as grandstanding, demonising, nationalism, and hasty generalization, throughout their speeches to see how they appeal to the audience, I believe that the strategies use will show how the argument is inaccurate or how it relies on fear . In George Wallace in his speech as the Governor of Alabama was written by Asa Carter, a Ku Klux Klan leader during the height of the civil right movement. Wallace speech uses demagoguery such asShow MoreRelatedMODR 17608087 Words   |  33 PagesLecture 1: Obstacles to critical thinking: - - Egocentrism – Inability to see things at others’ points of view. I want you to support me and tell me that I’m right. I don’t want your rational analysis. Just support me no matter what. Adults are more egocentric Ethnocentrism – Or sociocentrism. My society, my ethnic background, etc. Stereotyping – Although there is a cognitive compensity to do this. Fear / Psychological Defensiveness – fear of questioning the beliefs Dogmatism – ThisRead More My Friend Hamilton -Who I shot Essay6642 Words   |  27 Pagestheorists during the past hundred years or so.†2 This idea of highlighting and differentiating between â€Å"contextual† and â€Å"psycho-historical† studies provides this discussion with a centrality that will allow a further understanding the forthcoming analysis. J. Lee and Conalee Levine-Schneidman argued â€Å"it was not Burr who was the instrument, but rather Hamilton himself—or rather Hamilton’s distorted perception of Burr as his evil self† that promulgated the duel.3 This article entitled â€Å"SuicideRead MorePropaganda by Edward L Bernays34079 Words   |  137 Pageseffect that may be produced upon the public by interested groups, such as textile manufacturers losing their markets. This problem arose, not long ago, when the velvet manufacturers were facing ruin because their product had long been out of fashion. Analysis showed that it was impossible to revive a velvet fashion within America. Anatomical hunt for the vital spot! Paris! Obviously! But yes and no. Paris is 28 The New Propaganda the home of fashion. Lyons is the home of silk. The attack had to

The Architecture Of Theatres Architecture Essay Free Essays

string(139) " to the margin of the infinite the oculus of the spectator may be drawn to the exterior of the phase instead than inwards at the histrion\." Back to the first half of the twentieth century and it was in America that mass production was going of all time more efficient and ironss of theaters were blossoming all over the state. Architects commissioned to plan these theaters were no longer being briefed by the dramatists and directors but by the proprietors of the ironss with the exclusive purpose on increasing box office gross revenues. The aesthetics were clearly intended for the paying client and the money directed at the entryway anteroom and the of all time turning auditorium infinites and the less exhausted on the of all time smaller dressing suites. We will write a custom essay sample on The Architecture Of Theatres Architecture Essay or any similar topic only for you Order Now This job was less common in Britain around that clip as really few theaters were built during the war but a premier illustration for Britain did come about with the renovation of the Memorial Theatre in Stratford-upon-Avon in 1930. Designed by modernist designer Elizabeth Scott, after months of fundraising and commission meetings, was expressed by the manager of the theatre William Bridge-Adam as holding, â€Å" Absolute flexibleness, a box of fast ones out of which the kid like head of the manufacturer may make whichever form it pleases. It should be able to offer Mr Poel an Elizabethan phase after his bosom ‘s desire. † The Architectural Review responded to it with critical acclamation. Sightline was an country singled out as being particularily good with no pillars blockading any positions and no boxes. Acousticss were besides mentioned, â€Å" the form of the theater resembles a elephantine horn and is so deigned that the participants can be herd from all parts of the phase and the sound distributed equally throughout the auditorium. The splays and the ceiling of the apron, together with the proscenium when in usage, act as reinforcment to the beginning of sound. † Finally the usage of stuffs and the manner where mentioned. â€Å" Though new theaters continue to look in changeless sequence throughout the state, each fledgling, with really occasional exclusion, represents no more than another measure along the boring way of motif decoration and nonmeaningful ornament. Since Palladio built his theater of Vicenza there has been no development other than an increasing inclination towards coarseness and over-elaborationaˆÂ ¦ in the new theater in Stratford-on-Avon stuffs are used with intelligence, choice and fittingness of intent and designed by the nature of the stuff. † It subsequently became clear that the histrions did non experience the same manner. Remarks were made over the distance from the phase and front row and the bare walls stretching from the apron to the circle. It was described in The Other Theatre, published in 1947, Word count: 294 as if â€Å" acting to Calais from the drops of Dover. † ( Baliol Holloway ) Clearly the designer had non achieved what she had wanted ( an confidant theater ) nor what the client desired. What had happened here was a deficiency of communicating and cooperation between the two professions. In the yesteryear there was an apprehension of what was required and small was said between either professions but back so the designers working on theatre edifices would hold specialised in Theatre design, most of them being builders themselves with several old ages of experience under their belts. The word specializer was non used in Britain until the mid-19th century, pervious to that an designer who designed theaters would merely be referred to as a Theatre Designer. Earlier instances have been recorded in other parts of the universe where renowned general designers have thought they could work out the jobs aroused by the old theater designs. At the terminal of the eighteenth century London had several theaters which had work done to them such as Benjamin Dean Wyatt ‘s Theatre Royal in Drury Lane which besides received architectural critical acclamation. Too frequently theatres built by celebrated Renaissance man designers are more excessive and stop up holding work done to the auditorium within and around a decennary. Fortunately for both designer and theater proprietor money had become available for rebuilds and amendments nevertheless huge. The theatre professions displeasure with the plants of Wyatt ‘s at Drury Lane and Elizabeth Scott at Stratford -upon-Avon are merely a twosome of illustrations of what happens when celebrated designers try and enforce a solution to and old and accustomed job. Their belief that they could rethink the nature of the auditorium ‘s issues upon their first effort can be seen as naA?ve and as the theater profession is more voluble than the architectural kingdom when provoked, the public tend accept the incrimination being placed on the designer. Word count: 385 Fortunately there are a few first clip Architects, Theatre Designers and Consultants who do listen to their clients and are willing to pass the clip analyzing the codification for auditorium design every bit good as meet proficient demands. As a consequence there are many theaters in both Britain and America which function out of a healthy relationship between both theaters and architecture professions. The dislocation in communicating is what both sides have to be wary of and this can frequently be caused by the designers instinctive to offer slight resources to the external design. In some instances it may be the instance that the designer has taken a modernist mentality, strange to the theatrical precedency which is by and large that the exterior of the edifice should show what ‘s interior and besides the other manner around. Therefore in the name of architectural truthfulness as a whole, the particularization and form to the auditorium could be sacrificed by the designer un der his pronunciamento. Looking at it the issue in item, the same result can be caused by the sentiment that the designer is non altering anything merely reorganizing the auditorium elements more efficaciously which is merely every bit unsafe as believing that they can alter the nature of the auditorium itself. Therefore by seeking to organize these cardinal constituents such as lighting, side seating and acoustic stuffs, and traveling them to the margin of the infinite the oculus of the spectator may be drawn to the exterior of the phase instead than inwards at the histrion. You read "The Architecture Of Theatres Architecture Essay" in category "Essay examples" The attending would be drawn to the side walls and ceiling hence the histrion will hold to seek harder to derive the attending of the audience. The job with auditoriums in the yesteryear was the failure to pull the attending to the front 15ft of the phase which should â€Å" look to drift † . Some of the causes may ho ld been that the seating went excessively far back or was spread excessively broad. The root for this job maybe that some designers are taught and become house trusters that form follows map, therefore the functionality false belief. They work merely with statistics in making a design which is dictated strictly on Numberss. Areas of the design which could non be measured were frequently ignored or left to the designer to make up one’s mind on the result unattended. This is a clear illustration of a deficiency of a existent philosophical treatment on the nature of how theatre maps, between the theatrical technician and the designer. Word count: 403 To understand the designer Lashkar-e-Taiba ‘s expression at how the development of the proper attack to theatre design. First of all a squad needs to be formed dwelling of: an designer, applied scientist, acoustic adviser, cost adviser and theater adviser. An designer of course heads the squad as is in the designer ‘s office where he or she works alongside spouses, associates and has technicians underneath heading different sections on the building drawings. There will be some younger members of the squad which would hold graduated high from their architectural schools desiring to work for an experient designer on high degree undertakings who spend their clip seeking to happen rational solutions through planing study strategies with the designer. These immature people are who the Theatre Consultants should intercede with. The Engineers on occasion have a inclination to take over a undertaking which can be unsafe for the place of the designer. The electrical applied scientist has the safest function in footings of illuming which can be overseen by the Theatre Consultant and more cardinal to the success of the undertaking is the mechanical applied scientist. The mechanical applied scientist takes charge of the warming and airing. Theatres require that the infinite be dry and cool whilst besides being soundless, something theater directors specify as being indispensable is the silence. Architecture Actor A ; Audience states that â€Å" Quite merely there is nil more expensive and nil more necessary. † The overall occupation of the applied scientists be them electrical, structural or mechanical is to work out how the design is put together as opposed to the â€Å" what † and the â€Å" why † of the design. This leads us to the unsafe instances in which the applied scientists take over the function of interior decorator of theaters from the designers. 1950 ‘s America and applied scientists were emerging with legion makings in phase design and acoustic and scenic technology claiming they had solutions to sights and sounds. Fixed angles where determined for acceptable sightlines in the auditoriums. Ceilings hidden by illuming, antecedently referred to as â€Å" the celestial spheres † to capture the lifting human spirit and to maintain a cap on the theatre infinite to concentrate the attending back down to the histrion. The side walls which had been lined with humanity in the early old ages were besides now shaped for acoustic advantages. To make a theater that was confidant, it was suggested that the furthest seats from the phase had to be of a certain distance. Jo Melziner ‘s so called field trials in which he concluded that the furthest distance of: â€Å" 55ft ( 16.8m ) for Julie Harris in play, somewhat more for Gertrude Berg in a instead wide comedy and 100ft ( 30m ) for Ethel Merman in anything. † What had non seemed to be considered was the denseness of the infinite given to the single audience member or of the impact of the sum of people to be fitted into the full distance allocated. Merely to advert some of the theaters loved by the theatre profession ; the Old Vic in London, the Lyceum and the Booth in New York, all of which would be considered severely designed with positions obstructed with bad sightlines and countries with a deficiency of legroom but shows win in these theaters Word count: 331 Nowadays this is realised as being a error in design as functionality really took away from the experience but in the 50s and 60s this confusion of the standards of what makes a good theater experience had non been realised. What differentiates the unrecorded theater is the sense of community and engagement non the accent on the ocular lines and sound quality. Possibly if we take a measure back and expression at what Marcus Vitruvius Pollio wrote in the early first century BC on theatre architecture, we could perchance happen another angle on design. Vitruvius holding been an designer and builder shared most if non all his cognition in his 10 books on architecture. He makes elaborate mention to bing edifices and gave recommendations on how to construct new 1s. Word count: 248 The decision is that clients are looking to be progressively avaricious desiring larger seating volume with equal comfort. The designer must non fall for the naivete that they can work out the jobs which have been around for centuries. An designer ‘s certitude in his proficient accomplishments can easy do the failure of a production and non hold the endowment of the production or authors to fault. Many freshly emerging designers believe that theaters need modernization but at that place needs to be a greater apprehension of the thaumaturgy and illusionistic handling of the infinite of such a complex edifice type. It seems better so to lodge to old schemes which work and if there is an old theater in inquiry so maintain it if it works. Amendments can be made to the dressing room and saloon, perchance the anteroom but non to the infinites in which the audience interact with the performing artists. By looking to the yesteryear for replies we will happen that the bulk of successful theaters are based on the rules of the â€Å" sacred geometry † which should be considered as particular harmoniousness with the purpose to promote motion of energy non as a robust cyberspace of formations. Finally the sightline paradox. It seems the theaters which work good suffer from the occasional positions with obstructors but those theaters which have first-class sightlines all-round are universally disliked by histrions and audience. How to cite The Architecture Of Theatres Architecture Essay, Essay examples

Physical Therapy for Children Behavioural Problems in School

Questions: Part 1: Based on the evaluation report (below), select two functional goals to be achieved by Jonathon within the next three months. From the evaluation report, list the impairments you feel are most likely contributing to each of the functional limitations (make two separate lists one for each functional limitation). Part 2: Next, you need to develop intervention/treatment sessions. You may develop one session working on each functional limitation or you may combine the functional limitations (as we are often working on more than one goal in a intervention/ treatment session) and develop two different intervention/ treatment sessions (ie: one for this week and one for next week). Be sure to include the specific play and functional activities, positions in which the child would work, and how you would facilitate each activity with Jonathon. Part 3: Finally, select four of the six following topics and describe how the material covered in this course related to each topic would be applicable to Jonathon. Be specific as to how you would directly use what you learned to address each selected topic and how the information covered would direct your interventions. Educational services to address Jonathons needs Lower extremity orthoses and/or serial casts Medical/ surgical management of spasticity Jonathons assistive technology / equipment needs Future issues as Jonathan grows and develops Jonathons current and future physical fitness needs Answers: Introduction Paediatric therapy is focused upon the therapy of children having various kinds of difficulties. Therefore, this part of medical biology and the medical practitioners has a greater concern as they are dealing with health issues of children and their health benefits are of greater concern. In this assignment, the key concentration is the 8-year old child Jonathon, who has been diagnosed with spastic diplegia. Jonathon was born prematurely at 32 weeks of gestation when he was weighed only 3 pounds 4 ounces (Campbell, Palisano Orlin, 2012). Jonathon was kept in NICU for four weeks after his birth. Spastic diplegia is a special kind of cerebral palsy which is a chronic neuromuscular condition of hypertonia and spasticity. The condition is manifested by the tightness and stiffness of muscle, especially in the lower extremities of the body including legs, hip and pelvis. Usually, children diagnosed with this kind of cerebral palsy suffer from the various degree of activity and functional limitation, some of them cannot walk independently (Palisano et al., 2012). The paediatric physical therapy helps those children for improving their movements and daily activities through different kind of specialized exercise and physical therapy. Here, Jonathon needs some treatment sessions for improving his physical impairment and functional limitations. This assignment will be focused on developing functional goals for Jonathons health improvements and treatment plans based on this. Part 1 From the evaluation report of Jonathon, it has been revealed that Jonathon has a problem with his lower extremities of body, especially knee, ankle and hip. He has a problem with hip abduction and hip flexion. He has decreased the length of hamstring, femoris and hip internal rotator, thus, he is having the problem with ring-sitting and hip rotation. As well as he is having decreased mobility of the thoracic spine and full shoulder flexion and abduction are a limitations for him. Therefore, his two functional goals for physical therapy should be concerned with the improvement of hip flexibility and movement as well as the improved mobility of thoracic spine for better shoulder flexibility (Batshaw, Roizen Lotrecchiano, 2013). The strengthening programs can be beneficial for long-term functional gains in the children with cerebral palsy, or specifically spastic diplegia. The strengthening program has been evaluated to enhance self-image, encourages the socialization and influences mo re active lifestyle of the children with spastic diplegia. Here, children with spastic diplegia, while undergoing strengthening the program, will increase strength, decrease activity limitation and improve his mobility with enhanced perceived societal participation (Palisano et al., 2012). In the case of Jonathon, these improvements are crucial as he is having the similar problem. Therefore, the functional objectives or goals should be set according to the goals of these programs. Two functional goals can be set for the health benefits of Jonathon. One is hip abduction and rotation improvements and the second one is the improvement of thoracic spine flexibility for shoulder movement. There are some limitations, more specifically; there are some activity limitations for Jonathon, listing that limitation will be helpful for understanding the specific health barriers for Jonathon and his appropriate health needs for planning the treatment or intervention sessions (Deluca et al., 2012). For Hip flexibility, the limitations include: Jonathon s mother is concerned with his left hip turning in.' Jonathon attempts to ring-sit, but his weight is shifted posteriorly on his sacrum in a posterior pelvic tilt His pelvis is shifted to left with a right side drop Jonathon has a decreased hip internal rotators on the left; his popliteal angle is 45 on right and 30 on left The strength testing results revealed that hip abduction is present only with hip flexion Jonathon is unable to demonstrate hip, ankle or stepping strategies Jonathon prefers to sit in W-sit position, as ring-sitting is difficult for him He can creep on knees and hands, but shows the bunny hop pattern, while doing it He is unable to rise from the floor without support due to the stiffness of hip muscle For spinal cord flexibility, the limitations include: Jonathons trunk and thoracic spine are kyphotic and head is forward with capital extension In standing, Jonathon is very asymmetrical For maintaining his trunk upright in a symmetrical position, he demonstrates excessive left lateral trunk flexion Jonathons full active shoulder flexion and abduction are limited by 20 bilaterally and forearms supination beyond 30. He is independent in ambulation by rolling walker but has difficulties in ascending and descending curbs. Part 2 The treatment or intervention session for addressing Jonathons health needs is concentrated upon the improvement of spinal cord movement and flexibility and the hip flexibility. For these cases, strengthening program will have several benefits helping Jonathon to improve his daily activities and social participation via motor improvements (Greenberg Harris, 2012). Intervention session for Hip flexibility and strengthening The trunk-hip strengthening on standing can help Jonathon to improve his hip flexibility. The exercise can help in trunk-hip activation and pelvic tilt motion while standing (Sterling et al., 2013). In spite of recommending the conventional trunk-hip exercise, Jonathon can be recommended to be provided with modified trunk-hip exercise improving the left pelvic tilt during standing. The trunk-hip exercise session will be planned for 3 months. The actual plan will be accompanied for 6 weeks, the exercises for the hip flexibility will be aligned with the physical activity plan for Jonathon's spinal cord flexibility, and both plans will be assigned to Jonathon in a rotation, i.e. Jonathon will do exercise plan for hip flexion and abduction in one week and will undergo shoulder exercise plan in next week (Kisner Colby, 2012). It will help him to avoid fatigue or muscle stiffness and will help muscles to become slowly active and lose tightness. Jonathon will be subjected to 30 minutes one -to-one session with his physical therapist per alternative weeks through 3 months. The modified trunk-hip strengthening exercise will have two parts; one is 15 minutes routine physiotherapy and 15 minutes trunk-hip exercise. The second part will consist of modified unilateral bridge exercise and modified prone bridge exercise. In the modified unilateral bridge exercise, at first, Jonathon will be directed to lie on the floor with both hands by sides and then will be guided to extend one leg and bend the other leg aligning the foot on the floor. Then Jonathon will attempt to raise the hip for making a straight line from the shoulder to knee (Howcroft et al. 2012). In this position, he would be guided to hold for 10 seconds and the same activity will be repeated for ten times. Then after taking 2 minutes break, Jonathon will shift to modified prone bridge exercise. Here, he will lie the face down on the floor with the support of forearm. After that, Jonathon will be guided to put his both feet on the wall flatly aligning legs with shoulder-width apart. As it has been revealed that, Jonathon is unable to support symmetrical trunk alignment; his trunk stability should be supported with a towel under his ches t and pelvis (Franki et al. 2012). Then, he would be helped to raise slowly his body for creating a straight line from head to knee. In this position, he will have to hold for 10 seconds and repeat the position for ten times. Intervention session for spinal extensions and flexibility Jonathon has a kyphotic spine and his head is forward with capital extension. Thus during standing, he is very asymmetrical and demonstrates excessive left lateral trunk flexion while maintaining his trunk upright in the position. He has a weak spinal extensors, especially thoracic extensor which i.e., kyphoic and thus he has difficulty in moving his body against gravity and maintain optimal posture and alignment. The overuse of flexor limits his activities of antagonist extensors. For improving his spine extension and flexibility, active prone extension exercise will be recommended (Verschuren et al., 2012). Jonathon will receive this exercise program for three months aligning with the hip exercise in alternative weeks. Jonathon will be advised to lie prone and lift his upper extremities of body and legs off the surface. The position will be like, flying like a superman and he would be suggested to hold his body in this position for 30 seconds. He will receive the exercise for three days per alternative weeks. Initially, the exercise will include only 30 minutes physical activity in the above position while progressing, the extension will include arms extension overhead or leaning over the edge of a table and trying to extend the arm beyond the table's height. He can be recommended for thoracic extensor for being exercised while seating if he is unable to tolerate pronely. His physical activities can be more attractive and entertaining by making the activities in a fun activities like doing prone activities on a scooter, platform swing for pushing off a wall, knock down objects, wheelbarrow walking. As he attends swimming class, swimming can be advised for doing with support under his belly in swimming pool (Scholtes et al., 2012). Part 3 Educational Services to address Jonathons needs Jonathon is getting home schooling, as his psychologist has been suggested this after his cognitive tests. However, it has been revealed that Jonathon misses his classmates and misses their conversation and he uses to avoid difficult tasks by talking. He is not willingly cooperating with the home exercises. All of these scenarios are indicating Jonathons needs of being social and spending his childhood like another child with his classmates. Therefore, his parent can send him to a school where children with special needs are provided education and proper care services. His parents can undergo an educational lesson where they will be aware of their child's health and educational needs. Recreational activities are recommended for his socialization. It will help him to become more active in ADLs (Whalen Case-Smith, 2012). Jonathons assistive technology/equipment needs AS Jonathon is having difficulties in excessive walking or lifting from the floor as well as other ADLs, Jonathon needs some assistive utensils for improving his daily life activities. In this context, he will need appropriately adapted vehicles, including wheelchair, for mobilization of long distances in roads or towards school. An adaptive tricycle can help him to improve eye-hand coordination and self-esteem and respiration. He needs standing equipment like rolling walker, forearm crutches and AFOs for improving his upright standing and short distance movement. His parents can use adaptive commode and bath chair for promoting his cognitive improvement in completing ADLs. Additionally, communication devices can be used (Darrah et al., 2012). Medical/ surgical management of spasticity There are number surgeries for the children with spastic diplegia. In the case of Jonathon, he has been undergone the bilateral derotation osteotomies and hamstring lengthening as well as heel cord lengthening. In this context, he can also be subjected to tendon lengthening and transfer as well as asthrodesis. However, at his age, physiotherapy is better to be performed, as the multilevel surgery is performed after eight years age (Brossard-Racine et al., 2012). Lower extremity orthoses and serial casts Jonathon has problems in lower extremities and thus he is using solid bilateral AFOs. He can do and off his shoes and AFOs in 10 minutes but quickly distracted. In this condition, serial casting will be beneficial for him. Serial casting of both legs in every 1 to 2 weeks along with the changed angle of casting will help to position the muscles and joints correctly, thereby helping him to improve Jonathons health outcomes related to movement and standing (Shikako-Thomas et al. 2013). Conclusion In conclusion, it is revealed that Jonathon needs special care for the improvement of his lower extremities and movement. After evaluating his health history and medical strength test report, it has been revealed that there are two major functional problems for Jonathon and according to that, functional goals has been set and based on the goals, health interventions were planned. The major two health interventions are physical exercise plan for Jonathon for improving his hip flexibility and shoulder flexibility. In this context, his three months exercise programs have been formulated for improving his health outcomes in standing, shoulder exercise and hip exercises. Reference List Batshaw, M. L., Roizen, N. J., Lotrecchiano, G. R. (2013). Children with disabilities. Brookes Publishing: Washington DC. Brossard-Racine, M., Hall, N., Majnemer, A., Shevell, M. I., Law, M., Poulin, C., Rosenbaum, P. (2012). Behavioural problems in school age children with cerebral palsy.European Journal of Paediatric Neurology,16(1), 35-41. Campbell, S. K., Palisano, R. J., Orlin, M. N. (Eds.). (2012). Physical therapy for children (4th ed.). st Louis, MO. Elsevier/ Saunders. Darrah, J., Wiart, L., Magillà ¢Ã¢â€š ¬Ã‚ Evans, J., Ray, L., Andersen, J. (2012). Are familyà ¢Ã¢â€š ¬Ã‚ centred principles, functional goal setting and transition planning evident in therapy services for children with cerebral palsy?.Child: care, health and development,38(1), 41-47. DeLuca, S. C., Case-Smith, J., Stevenson, R., Ramey, S. L. (2012). Constraint-induced movement therapy (CIMT) for young children with cerebral palsy: Effects of therapeutic dosage.Journal of Pediatric Rehabilitation Medicine,5(2), 133-142. Franki, I., Desloovere, K., De Cat, J., Feys, H., Molenaers, G., Calders, P., ... Van den Broeck, C. (2012). The evidence-base for basic physical therapy techniques targeting lower limb function in children with cerebral palsy: a systematic review using the International Classification of Functioning, Disability and Health as a conceptual framework.Journal of rehabilitation medicine,44(5), 385-395. Greenberg, M. T., Harris, A. R. (2012). Nurturing mindfulness in children and youth: Current state of research.Child Development Perspectives,6(2), 161-166. Howcroft, J., Klejman, S., Fehlings, D., Wright, V., Zabjek, K., Andrysek, J., Biddiss, E. (2012). Active video game play in children with cerebral palsy: potential for physical activity promotion and rehabilitation therapies.Archives of physical medicine and rehabilitation,93(8), 1448-1456. Kisner, C., Colby, L. A. (2012).Therapeutic exercise: foundations and techniques. Fa Davis. Palisano, R. J., Begnoche, D. M., Chiarello, L. A., Bartlett, D. J., McCoy, S. W., Chang, H. J. (2012). Amount and focus of physical therapy and occupational therapy for young children with cerebral palsy.Physical occupational therapy in pediatrics,32(4), 368-382. Palisano, R. J., Chiarello, L. A., King, G. A., Novak, I., Stoner, T., Fiss, A. (2012). Participation-based therapy for children with physical disabilities.Disability and rehabilitation,34(12), 1041-1052. Scholtes, V. A., Becher, J. G., Janssen-Potten, Y. J., Dekkers, H., Smallenbroek, L., Dallmeijer, A. J. (2012). Effectiveness of functional progressive resistance exercise training on walking ability in children with cerebral palsy: a randomized controlled trial.Research in developmental disabilities,33(1), 181-188. Shikako-Thomas, K., Dahan-Oliel, N., Shevell, M., Law, M., Birnbaum, R., Rosenbaum, P., ... Majnemer, A. (2012). Play and be happy? Leisure participation and quality of life in school-aged children with cerebral palsy.International journal of pediatrics,2012. Sterling, C., Taub, E., Davis, D., Rickards, T., Gauthier, L. V., Griffin, A., Uswatte, G. (2013). Structural neuroplastic change after constraint-induced movement therapy in children with cerebral palsy.Pediatrics,131(5), e1664-e1669. Verschuren, O., Wiart, L., Hermans, D., Ketelaar, M. (2012). Identification of facilitators and barriers to physical activity in children and adolescents with cerebral palsy.The Journal of pediatrics,161(3), 488-494. Whalen, C. N., Case-Smith, J. (2012). Therapeutic effects of horseback riding therapy on gross motor function in children with cerebral palsy: a systematic review.Physical occupational therapy in pediatrics,32(3), 229-242.

Basic Info and Attributes of Hermes Greek God

Basic Info and Attributes of Hermes Greek God Hermes is familiar as the messenger god in Greek mythology. In a related capacity, he brought the dead to the Underworld in his role of Psychopompos. Zeus made his thieving son Hermes god of commerce. Hermes invented various devices, especially musical ones, and possibly fire. He is known as a helpful god. Another aspect of Hermes is fertility god. It may be in connection with this role that the Greeks sculpted phallic stone markers or herms for Hermes. Hermes is the son of Zeus and Maia (one of the Pleiades). Offspring of Hermes Hermes union with Aphrodite produced Hermaphroditus. It may have yielded Eros, Tyche, and perhaps Priapus. His union with a nymph, perhaps Callisto, produced Pan. He also sired Autolycus and Myrtilus. There are other possible children. Roman Equivalent Romans called Hermes Mercury. Attributes Hermes is sometimes shown as young and sometimes bearded. He wears a hat, winged sandals, and short cloak. Hermes has a tortoise-shell lyre and the staff of a shepherd. In his role as psychopomps, Hermes is the herdsman of the dead. Hermes is referred to as luck-bringing (messenger), giver of grace, and the Slayer of Argus. Powers Hermes is called Psychopompos (Herdsman of the dead or guider of souls), messenger, patron of travelers and athletics, bringer of sleep and dreams, thief, trickster. Hermes is a god of commerce and music. Hermes is the messenger or Herald of the gods and was known for his cunning and as a thief from the day of his birth. Hermes is the father of Pan and Autolycus. Sources Ancient sources for Hades include Aeschylus, Apollodorus, Dionysius of Halicarnassus, Diodorus Siculus, Euripides, Hesiod, Homer, Hyginus, Ovid, Parthenius of Nicaea, Pausanias, Pindar, Plato, Plutarch, Statius, Strabo, and Vergil. Hermes Myths Myths about Hermes (Mercury) re-told by Thomas Bulfinch include: ProserpineGolden Fleece - MedeaJuno and Her Rivals, Io and Callisto - Diana and Actaeon - Latona and the RusticsMonstersPerseusPrometheus and PandoraCupid and PsycheHercules Hebe and GanymedeMidas - Baucis and Philemon

Free Essays on The Chimney Sweeper

as well can represent the demands that are put upon him. Before the word weep there is a single quotation in front of each W, which could represent the letter S. This would then turn the word weep into sweep and since the word is repeated it could represent the demands and pressures that are put upon this you... Free Essays on The Chimney Sweeper Free Essays on The Chimney Sweeper William Blake’s The Chimney Sweeper is a striking representation of life in England in the late 1700s. The main theme of this poem is lost childhood innocence. This poem deals with the abusive treatment of children when they were sold by their parents to work in dangerous conditions as chimney sweepers . This poem reflects the author’s views on England’s lack of compassion, all while displaying a tone of religious relief to children put into these awful circumstances. Blake uses many literary elements including the explanation of thematic issues, visual and rhythmic structure, sound devices, and figures of speech to help the reader develop a clear understanding of The Chimney Sweeper. The Chimney Sweeper is a narrative poem that tells the story of young Tom Dacre. There is no defined setting to this poem. The speaker is a coworker of Tom’s who takes care of him, and is also young enough to be in the same position as him . The story explains that Tom’s mother died and his father sold him to become a chimney sweeper at a very young age. The speaker narrates to the reader Tom’s story while being a friend to Tom, comforting him when he is down. The poem mainly focuses on one night where Tom has a dream. In his dream, Tom sees an Angel who gives joyous freedom to all of the chimney sweepers. Then the Angel explains to Tom that he should do his job and he will always have God as his father; he will always have Heaven to look forward to. His interactions with God and the Angel sadly help Tom realize that he may never experience true joy, he must just anticipate it until his afterlife. The main visual structure of The Chimney Sweeper is the strophic arrangement of the poem. The stanzas are arranged in six sections each containing a quatrain. Line break patterns exist throughout the poem for grammatical help and visual use. The first four stanzas do not include an end stop until the final lines, each line just cont... Free Essays on The Chimney Sweeper William Blake’s, The Chimney Sweeper, focuses on the thoughts and feelings of a young orphan having to deal with the pressures of losing their parents and being forced to take part in child labor in order to live. The poet uses images and metaphors in order to show the child’s views on how and why his life has changed. Different structures and meanings are the result of these images and metaphors. The poet stresses on how young the child is, through the structure of the poem in order to suggest how wrong the pressures of child labor are. The structure of this poem helps the reader understand where the poem is coming from, the eye’s of a child. This structure is shown through the way in which the poem is written. The poem is written in very simple wordings and as well in simple stanzas. This structure helps the reader see that the poem is about a young child who speaks in a very simple language. The simple words and terms used through out the poem stress the child’s intellectual capability, which focuses our attention on the fact that this is just a child having to deal with so much pressure and pain. The poem is written using two rhyming couplets in the first stanza and then in the remaining stanzas there are alternating rhyming lines. As well this poem is written in iambic pentameter, except in the second line when it says â€Å"Crying â€Å"’weep, ’weep.†Ã¢â‚¬ ¦Ã¢â‚¬  (2). The words ’weep, ’weep are to be stressed because these two words are a very strong point within this poem. The words not only represent the weeps that this young child cries from the pain and hurt that is being caused to him, but the words as well can represent the demands that are put upon him. Before the word weep there is a single quotation in front of each W, which could represent the letter S. This would then turn the word weep into sweep and since the word is repeated it could represent the demands and pressures that are put upon this you...

Computer Science Questions Essay Example | Topics and Well Written Essays - 250 words - 1

Computer Science Questions - Essay Example Wilson argues that in order to determine the threat scale during computer forensic tactics preparation, one identifies the rate of spread of the malicious program (worm, virus). The other step involves determining the extent to which the malicious program has spread to other computer users and the damage that the program has inflicted on those users that have been affected (Wilson, 2002). I think that subnets are the most difficult part of IP addressing. This is because it is very hard to understand how to work with prefix length and subnet length. In addition, the determination of the host addresses and the prefix involves changing the address into binary by conducting logical (NOR and AND) operations on the subnet mask and address, before finally converting the figures into decimal points. According to White, IPv6 have a number of drawbacks such as the cost. In order to migrate to IPv6 protocols, businesses have to factor in time spent, additional personnel and monetary assets. A business has to buy new servers and basically new equipment for performing IPv6 functions that are very specific (White, 2012). Another factor is the complication of shifting to IPv6. The move entails involving all departments, which means that the day to day operations will be curtailed. In addition, all the departments have to be satisfied. Other factors include getting rid of the IPv4 inventory and handling issues relating to the legacy system. According to Mason et al., the factors to consider when deciding whether to implement a traditional zone or an integrated (AD) DNS zone include- the type of zones, database replication topologies and administrative supervision available (Mason, 2012). Halwagi argues that the main factors to consider when deciding which particular DCs host DNS include- hardware requirements, the place you will place DNS servers for traffic loads on the network, number of DNS servers and if you will exclusively use all DNS servers or a

Role of Imagination and Creativity in Education Essay

Role of Imagination and Creativity in Education - Essay Example Several philosophers, thinkers, and theorists have come up with literary devices such as stories and allegories that depict the importance of education in the society as well as in the education system. This paper seeks to discuss the role of imagination and creativity in education with particular reference to the works of Malcolm X, Plato, and Carver. The most important aspect of life is education. Through education, the society gets to learn about the world as well as how things relate to each other. Therefore, education becomes an important process through which man can understand the world and how to utilize all the available opportunities and resources for the wellbeing of the whole society. However, these accomplishments cannot be achieved without the important aspect of creativity and imaginativeness. This is because the largest potential of resources and opportunities are not yet discovered and they will remain so until someone imagines new ways of utilizing the profound reso urces. The best illustration of the world and education system was well explained by Plato in his idea of allegory cave. According to Plato, uneducated people are just like the slaves who thought that the shadows were real people. Such people would take appearance for reality and would stay in such a state until someone decides to explore creatively beyond the realms of appearance. According to Plato, â€Å"the world of knowledge the idea of good appears last of all, and is seen only with an effort and when seen, is also inferred to be the universal author of all things beautiful and right, parent of light and of the lord of light in this visible world, and the immediate source of reason and truth in the intellectual† (Plato web). Truly, knowledge cannot be achieved without much effort. This is where imaginativeness comes in. Creativity calls for concerted effort to question the present knowledge with the aim of making further discoveries. Of course, education would be a simi lar phenomenon with the slaves in the allegory cave until creativity and imaginativeness in inducted into the system. There is a great difference between looking and vision as depicted in the story â€Å"Cathedral† by Raymond Carver. More importantly, understanding the level of knowledge is an essential element for survival of the society. It has been argued that the current education system was structured under pillars of conspiracy. It is argued that the education system was primarily aimed at producing workers for various industries. This could perhaps explain the evident lack of creativity in the education system. Education without creativity amounts to looking without vision. There is no deeper understanding of the underlying knowledge and therefore such an education system cannot be used to propel the society towards greater heights of accomplishment. This is evident from the Cathedral story. The narrator had physical eyes but in reality could not envision things at a g reater depth. He had little understanding of realities of life. For instance, he did not even understand his own wife the way the blind man did. He could not see anything beyond the surface value. He could not see beyond the poems â€Å"I didn’t think much of the poem. Of course, I did not tell her that. Maybe I just do not understand poetry† (Carver web). It was ironical that the blind man had a deep sense of understanding and vision than he did. The blind man used his imaginativeness and creativity to guide him to draw the cathedral According

Talent Identification Sport Basketball Essay Example | Topics and Well Written Essays - 1250 words

Talent Identification Sport Basketball - Essay Example Once the talent is identified, there are various measures these institutions undertake to help develop the talents spotted into developmental implications in the society. Basketball like any other sport finds success in the UK via institutions that promote the development of the talent (Williams & Franks, 1998, p 162). The support issued to develop talents is injected to the disciplines that are the target of promotion via funds that are relayed by separate bodies. The UK Sport is one body that has invested 100 million pounds annually in athletes to promote success especially in the forthcoming games scheduled for London this year. This paper seeks to highlight attributes that are applied in talent development the facilities involved, and the staff promoting the discipline, basketball to be specific. In the identification of the basketball talent, there needs to be physiological and various tactical abilities to assess the performance of the athlete (Solomon et al, 1996, p 43). There must be physical fitness involved and a stable medical condition that would enable the subject under consideration to meet the desired expectation (Young et al, 1977, p 243). The coaching staffs is usually charged with the role of identifying the proper physical, and tactical attributes while fitness is determined by the medicine staff or trained individuals capable of correcting or assessing the entity. Basketball requires certain skill and the proper height to be applied in playing the sport. Most subjects should be energetic and lack excessive body fat that may impair mobility, and reduce overall performance (Randak, 1998, p 47). Coaching has been earmarked as the major avenue for development according to UK sport. There are international standards set for the coaches as a quality to meet before they can be accorded uncommon freedom to oversee the nurturing of the talent. Basketball, as indicated requires specific rules. Apart from, the tall

Influence of Culture on Multinational Companies

Influence of Culture on Multinational Companies Abstract This report provides with the evidence for deriving the analysis on the cultural influence on the multinational corporations while dealing with the cross-national markets. On the basis of the world famous cross-cultural expert, Geert Hofstedes elements of culture, the report has been guided for making the proper analysis of the example taken i.e. LOreal, which has been taken for supporting the activities performed by the corporation to deal with the cultural differences in various international markets. This report is commissioned by Rumorama Banking Corporation. The report is intended for internal use only and is specific to the factors regarding the adoption of online banking. The internal use is primarily as a managerial guide to the marketing and commercial targets of Rumorama Banking Corporation. 1.0 Introduction Culture It is the set of values, beliefs, rules, and institutions held by a specific group of people. It is learned and shared by common category people and the elements of culture are interconnected. Group boundaries are well defined by the culture. Each large culture may contain some subcultures having the same context. Culture influences the decision making, impacts the management in strategic activities and also the negotiations. Ethnocentricity is a belief that ones own culture is universally superior to others. (Hofstede, 1982) Elements of Culture Aesthetics sense of beauty and good taste Art, color, symbols, music, folklore Attitudes and beliefs Time, directness, achievement, work, change Manners (appropriate behavior) and customs (traditional behaviors) Education Literacy, science, math, trades, management Legal and political system Secular versus religious Free or not free Planned versus laissez-faire Societal organization Family structure, in-laws, extended family, divorce Class mobility Associations by age, gender, common interests, or otherwise Language and communication Verbal and non-verbal Gestures and body language Office size and closed versus open doors Conversational distance Touching Protecting traditional languages 2.0 Background 2.1 Elements of Culture Observed by Hofstede Individualism versus collectivism High/low power distance High/low uncertainty avoidance Desire for achievement/affiliation Long/short time horizon 2.2 Affects of culture on business: Culture has an impact on nearly all the functions of the management i.e. from finance to marketing to HR to IT. Culture is the major factor which decides whether establishing a business in foreign land will be an easy or difficult task by considering various cultural differences. The work ethics of the business will vary with different country leading to a major change in the work structure. Need Hierarchy Lower-order needs must be fulfilled prior to higher-order needs Workers in poor countries motivated by lower-order needs People from different countries or cultures may rank needs differently 5 dimensions of culture are: Power Distance Cultures are ranked high or low on this dimensions based on that societys ability to deal with inequalities, power, authority. Individualism vs. Collectivism Cultures are ranked on their orientation towards intersocietal relationships: Individualistic societies: loose ties, individual achievement and freedom In social orientation the relative importance of the interests of the individual is high in the individualism and the interests of the individual take precedence. And in power orientation the appropriateness of power/authority within organizations is high and in respect of power the authority is inherent in ones position within a hierarchy. Collectivist societies: tight ties, tend to be more relationship-oriented In social orientation the relative importance of the interests of the group is low in the collectivism, the interest of the group take precedence and in the power orientation the appropriateness power/authority within organizations is also low, regarding the power tolerance the individuals assess authority in view of its perceived rightness or their own personal interests. Masculinity vs. Femininity Cultures view relationship between gender and work role: goal orientation. High (masculine: aggressive goal value material possessions, money, and assertiveness) {goal orientation What motivates people to achieve different goals} Low (feminine: passive goal value social relevance quality of life, and the welfare of others Uncertainty Avoidance Cultures are ranked on extent that they accept ambiguous situations and tolerate uncertainty: risk issues. Low (uncertainty acceptance) positive response to change and new opportunities {uncertainty orientation an emotional response to uncertainty and change} High (uncertainty avoidance) Prefer structure and a consistent routine Long Term vs. Short Term orientation Classification of culture or attributes of culture or segmentation of culture or culture model Elements of culture: rituals, religion, aesthetic, social institution, symbols, thought processes, lifestyle, food, values, languages 2.3 Multicultural challenges in international business today Multinational corporations, increasingly recognize that success in global marketplace depends, to a large degree, on the employees ability to deal in the international arena (Prof. Tapio Varis, University of Tampere) Ability to relate to ourselves and to other different people is used increasingly as a measurement when deciding between the applicants who will get a job. Many national corporations also agree that maximum efficiency in the workplace depends on high diversity competence (every person has possibility to use his/her special personal motivation and multidimensional ability) and good ethnic relations among their employees (Prof. Pekka Auvinen, Seinà ¤joki Polytechnic). International Standardization Organization ISO team (2006) is preparing a community based responsibility standard ISO 26  000 which emphasizes labours well-being and development. The name of the document will be International Standard Proving Guidelines for Social Responsibility. It will be published in 2008 and will take into consideration issues dealt with in this course. In business culture we do not take into consideration emotions the changing processes do not happen in practice (Hargreaves, 1998). 3.0 LOreal example for showing the cultural impact in foreign markets As seen in the theoretical and the empirical part, culture is one of the elements which influence the consumer behaviour, what can impact on the firm strategy. The aim of a research done by the LOreal is to understand the influence of culture on the consumer behaviour in international markets and to explain in what ways the consumer behaviour is influencing adaptation strategy investigating LOreal Paris in the Asian Zone (Japan, South Korea and PRC) in order to determine if cultural differences influence LOreal Paris adaptation strategy for its products and promotion. 3.1 Analyzing the LOreal case with Hofstedes study on elements of culture This hierarchy of needs can be linked to the individualism versus collectivism Hofstedes dimension. Indeed China and South Korea are highly collectivist and Japan is moderately collectivist. Thus the motivation of people will depend more on the other members of the group. Masculinity versus femininity Hofstedes dimension can also play a role in the motivation. Japan is a very masculine country, PRC is in the average and South Korea has more feminine values. The motivation of Japanese may have more feminine values like family or well being. The uncertainty avoidance dimension is another important factor of influence in the motivation. It evaluates the ability to incur a risk. Japan and South Korea people have high score; they need for a lot of information in order to feel secure. They look for quality in each detail like the packaging. They listen to the advice of the salespersons in the shops to be sure that the product is adapted to them. At the opposite, Chinese people, who have a lower score, are not afraid by the decision-making. 3.2 Some of the changes in LOreals business activities due to change in culture, differentiating their marketing or promotional activities: 1) As it is mentioned in the empirical finding, Asian and European people have different ways of speaking. Asian people are vaguer, indirect and pay heed not to offence people whereas European people are most direct. Being frank will be well perceived in European but not accepted in Asia. 3) for example, in Asian cultures, lot of subjects belong to the private sphere and are not supposed to be broached in public situations. 4) Asian countries are more neutral than affective. They do not show their feelings and give the impression of controlling themselves. This tendency is confirmed by the fact that Japan and PRC have a high masculinity level, what highlights the fact of hiding emotions. However, Korean people have a lower masculinity index. That shows the difficulty of treating all the countries of the Asian zone in the same way. 5) The last element is the relationship people have with the brand- , firm- and country-image. For example, France has a luxury image in Asia and LOreal Paris a quality one. This superposition of values may create a positive attribute for LOreal Paris when launching products in Asia market. This image is different in the Asian zone. Chineses and Koreans prefer this brand because they consider that France is well known for cosmetics, on the contrary, Japaneses are more suspicious and think that it is not a Japanese brand and that is not a product especially made for them. 6) The physical canons are different. It is well seen in Asia to have a white skin. Thus, LOreal Paris adapts its products to the perception of beauty. In Asia, foundations have a very light colour and contain a special molecule in order for the skin not to tan. This tendency is a bit different in PRC where cultural influences are more American oriented, what implies darker colours utilization. 7) In Asian countries, it must have simple shapes and colours. In order for the customer to perceive the packaging in a more friendly way, LOreal Paris adapts shapes and colours. 8) Because made in France has a luxury image, it was easier to gain credibility in Asian countries when LOreal launched LOreal Paris there. However, since Asian people (especially Japanese and South Korean) think they are different and need adapted products, LOreal Paris played with the sourcing effect. It created factories in China and in Japan to do researches and sell more adapted products. 9) LOreal Paris has different advertisements with Asian top model in addition to western one. The aim, once again, is to create an international LOreal Paris but with Japanese values in Japan, Korean values in South Korea and Chinese values in PRC. The brand uses local models. Women can identify to them since they share the same physical characteristics, they have the same culture and the same nationality. Conclusion The Asian market has its own specificities and its own culture. The way people perceive the product or the promotion, the way they motivate their choice or purchase is unique and LOreal Paris adapts many of its products elements in that way. First, about the product, LOreal Paris changes some physical aspects like the colours of the product (perception)* or the formulation (self concept, group influence)*. It also adapts the packaging attributes putting more details to the quality or the aesthetic aspect (perception)* and highlighting the luxury image of the brand (brand-and country-image)* thanks to a more Zen and simple packaging. Moreover, the service attributes appear in a more obvious way in the Asian zone (uncertainty avoidance, purchase)*. There, the salespersons are especially trained to answer all the questions possible (learning and memory)* about the molecule of the product or the way of using it, and they advice the customers in the most technical way (uncertainty avoidan ce)* thanks to some special programmes helping to know more about the specificities of each skin. The point of sales is also adapted with a more luxurious and personal concept (motivation, perception)* and the symbolic attributes are taken into account in the colours range (perception)* which is lighter. The promotion is adapted to the consumer behaviour differences too. LOreal Paris uses local top-model to enable people to recognize their own country in the advertisements. It creates some special web sites for the countries (self concept, perception)*. Moreover, in china, LOreal Paris adapts its promotion to the fact that Chinese expect more information about how to use the products (attitude towards change)* To conclude and to answer our research question, culture differences may influence LOreal Paris adaptation strategy for the make-up products and their promotion. The following model shows the elements of culture used (unconsciously or not) by LOreal Paris for its adaptation strategy, physical attributes, packaging, service attributes, symbolic attributes and promotion.

Adhoc Networks Essay -- essays research papers

Reliable Broadcasting in Mobile Ad-Hoc Networks ABSTRACT In a mobile ad-hoc network, providing a reliable broadcast is one of the most important requirements. In broadcasting, a source node sends a message to all the other nodes in the network. Broadcasting operation is expected to be executed more frequently in mobile ad-hoc networks MANETs. So the number of retransmissions in the broadcast has to be minimized. The reliable broadcast service ensures that all the hosts in the network deliver the same set of messages to the upper layer. The protocols that are used in wired networks are unsuitable for deployment on MANETs, as these do not take into account the node mobility, network load and congestion. There have been a lot of protocols which are proposed for reliable broadcasting in MANETs. A straight forward way is by Simple Flooding [1, 2] which is very costly and very inefficient. The other protocols are Probability based methods [3], Area Based Methods [3] and Neighbor Knowledge Methods [4, 5, 6 and 7]. Also, efficiency and reliability conflict with each other. Hence it is hard to achieve both at a time with just one scheme. This paper will aim at proposing improvements for reliable broadcasting in MANETs. 1.  Ã‚  Ã‚  Ã‚  Ã‚  INTRODUCTION The drastic improvements in the wireless communications and portable wireless devices have made mobile computing a reality. Recently, Mobile Ad Hoc Networks (MANETs) has attracted a lot of attention and research. MANETs are made of a group of independent mobile hosts which communicate with each other. A mobile host may not be able to communicate directly with all the other hosts. So, the packets traverse various intermediate nodes before reaching the destination. All the nodes in the network assist in routing. The ad-hoc networks are created dynamically on the fly. The hosts are allowed to move around in the network. Routing protocols in ad-hoc networks should provide means to deliver packets to destination nodes given these dynamic topologies. Applications of MANETs occur in battle-fields, major disaster and some business environments where networks need to be deployed immediately without any base stations or fixed networks. Broadcasting is process by which a source node sends a message to all the other nodes in the entire network. Broadcasting operation is expected to be exe... ...-aodv-02.txt [11] LANMAN Standards Committee of the IEEE Computer Society, IEEE Standard 802.11-1997, Wireless LAN Medium Access Control (MAC) and Physical Layer (PHY) specifications (November 1997). [12] S. Ni, Y. Tseng, Y. Chen, and J. Sheu, â€Å"The broadcast storm problem in a mobile ad hoc network,† Proc. of ACM/IEEE MOBICOM’99, pp. 151–162, Aug. 1999. [13] M. Impett, M. S. Corson, and V. Park, â€Å"A receiver-oriented approach to reliable broadcast ad hoc networks,† Proc. of Wireless Communications and Networking Conference (WCNC’2000), vol. 1, pp. 117–122, 2000. [14] W. Peng and X. Lu. On the reduction of broadcast redundancy in mobile ad hoc networks. In Proceedings of MOBIHOC, 2000. [15] W. Peng and X. Lu. Efficient broadcast in mobile ad hoc networks using connected dominating sets. Journal of Software - Beijing, China, 1999. [16] S. Y. Cho, J. H. Sin, B. I. Mun. Reliable broadcast scheme initiated by receiver in ad hoc networks. LCN '03. Proceedings. 28th Annual IEEE International Conference on 20-24 Oct. 2003 Page(s):281 – 282. [17] W. Lou and J. Wu. Double-covered broadcast (DCB): A simple reliable broadcast algorithm in manets. In IEEE Infocom, 2004.